2017 | Hong Kong | experiential
The #FindYourStrength campaign celebrates the personal power every woman has within herself.
At the Strength Exchange Booth, all activities ultimately lead towards guests discovering Words of Strength, creating their own and sharing these with others. Using a ‘pay it forward’ concept to help shopper #FindYourStrength through 3 stages.
Find Your Strength
Guests are encouraged to leave motivational messages on blank cards, passing on words of strength for the next person to discover, and to collect a card for themselves.
Re-Charge Your Strength.
Capture Your Strength.