2013 | Shanghai, China | branding & retail
In the UK, B&Q is the largest purveyor of Do-It-Yourself home improvement solutions for customers. However, their business model was not working in China, DIY ethos was lacking there (they associate DIY as a blue collar job).
To unlock the potential of the China market, B&Q create a new line called VIVID Homes with a modified business model 'Do-it-with-Me'. Six easy steps are introduced to create customer's dream home.
Shopper get inspired and collect their ideas
Shopper testing their ideas assisted by expert
After the design is finalised, shopper are invited to get their 1:1 virtual experience of their design
With VIVID “coaches” available along the way for expertise, customers gather ideas online and in-store. They can share their vision via online “mood boards”, consult their Pocket Coach app, and create layouts in-store with life-size blocks and projections. Once finalized, the customer’s coach fits their ideas to theirs actual space and converts the design into a project plan, including timings and budgets. VIVID is your partner in creating dream homes.